Take cues from their experience to better inform and tailor your story around their needs. Hint: Don’t make it about your commission check! And they’ll want to hear your story about why you want to work with them. They’ll share why they bought the house, what they’ve done to it, what it’s meant to them and why they need to sell. Right after you shake hands with your prospective clients and they invite you to sit down, you need to exchange stories. While this is important - and we have a great resource below - the main takeaway from your presentation is what your potential clients will remember most about you. Most articles on listing presentations focus on the details around your PowerPoint. They want an agent who fully understands their unique situation and they can trust implicitly to help them make decisions and solve the problems that arise with any complex transaction.Įverything from your appearance to the technology you use will serve to help them determine if you’re the right fit to represent their property. They want an agent who is going to lead them through the preparation, showing, negotiation and transaction process with professionalism, accuracy and efficiency.īut mostly, home sellers want someone with whom they can establish a rapport. When a home seller asks you - and most likely other agents - to make a presentation, that usually means they don’t have a strong previous relationship with an agent or they’re not satisfied with a referral from friends or family. The sale of a home is the largest financial transaction most people make in their lifetimes and it’s often charged with emotion. Your Expertise Paints Only Half the Picture This critical marketing tool truly reflects who you are as an agent and will help you to connect with your prospects. Whether you’re new to real estate or an industry veteran, you should be constantly assessing and refining your listing presentation. Stand out from the competition by delivering a polished real estate presentation that wins more business.
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